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2018 off to a positive start for New Zealand’s farmers

Results at a glance:

  • Net rural confidence has edged up in the first survey of 2018 supported by growing optimism among horticulturalists.
  • Government intervention remains a concern for farmers expecting the overall economy to worsen, but significantly less so than in recent surveys.
  • Farmers’ expectations of their own farm business performance increased from last quarter with farmers from all sector groups more positive.
  • Farmer investment intentions are solid and have rebounded after consecutive falls in previous surveys.


New Zealand’s farmers have started the year with increasing optimism, with rural confidence edging higher after two consecutive sharp declines recorded in the second half of 2017.

The first quarterly Rabobank Rural Confidence Survey for the year – completed earlier this month – has shown the nation’s net farmer confidence index inched up to +15 per cent, from +13 per cent recorded in the December 2017 survey, primarily driven by an optimistic outlook among horticulturalists.

While the latest survey found the number of New Zealand farmers expecting the agricultural economy to improve in the year ahead had declined slightly to 27 per cent of those surveyed (compared with 29 per cent in the previous quarter) – those expecting agricultural economic conditions to worsen had fallen to 12 per cent (from 16 per cent previously).

Rabobank New Zealand general manager for Country Banking Hayley Gourley said farmer sentiment had stabilised after concerns about government intervention and policies had driven confidence significantly lower in the previous two quarters.

The latest results showed worries about government policies and intervention – while still a concern – were now weighing less on the minds of the nation’s farmers, she said.

“Of the farmers who are expecting the agricultural economy to worsen this survey, government policy and intervention was nominated as a reason by 42 per cent, compared with 80 per cent in the previous quarter,” she said.

Other factors causing concern were falling commodity prices, cited by 31 per cent, and drought, cited by 11 per cent.

For those New Zealand farmers with an optimistic view of the year ahead, commodity prices remained the primary driver of positive sentiment, however respondents were less bullish in this regard than previously, Ms Gourley said.

“Among the 27 per cent of farmers expecting the agricultural economy to improve, the survey found a notable decline in the percentage citing commodity prices as reason for their optimism, with this figure dropping to 42 per cent from 66 per cent previously,” she said.

“Instead, this survey found an increased percentage of farmers who were buoyed by market-focused factors – including ‘improved conditions in overseas markets/economies’, ‘increasing demand’ and ‘improved marketing of agri products’ – for their positive view on the year ahead.”

“This highlights a cautious optimism among farmers about how the economies of New Zealand’s key trading partners are performing, and how our agricultural products are positioned to take advantage of expected increases in demand.”

Looking by sectors, the survey found a significantly different picture when it came to sentiment reported in the horticulture and dairy sectors.

Net confidence among dairy farmers had fallen from +18 per cent in the previous survey to +11 per cent, the lowest level in this sector since mid-2016. Horticulturalists however, recorded the largest lift in confidence this quarter, with net confidence rising to +34 per cent, from +16 per cent previously. Net confidence remained steady among sheep and beef farmers at +11 per cent.

“While commodity pricing remains strong for dairy, beef and sheep meat products, the comparatively lower confidence among dairy and sheep and beef farmers suggests that these groups have greater concerns than horticulturalists over how macro-economic factors such as government legalisation and the trade outlook will impact the overall agricultural economy.”

Ms Gourley said the marked jump in confidence among horticulturalists was being fuelled by positive developments in a number of key horticultural commodities.

“Driven by increased demand from consumers, Zespri have recently proposed additional Kiwifruit licenses and this is supporting confidence among growers in this sector. We’ve also seen increasing demand in both domestic and export markets for avocado, while in the pip fruit industry the harvest is underway and is looking good,” she said.

Individual business performance

Farmers across all sectors, however, were more bullish about expectations for the performance of their own businesses in the coming 12 months, with 41 per cent expecting their business performance to improve (from 37 per cent previously) and only five per cent expecting performance to worsen (down from nine per cent).

Horticulturalists were the most optimistic of all farmers about their own business performance, recording a net business performance index reading of +46 per cent (up from +31 percent previously) in comparison with +37 per cent for sheep and beef farmers (up from +28 per cent) and +33 per cent for dairy farmers (up from +30 per cent).

With only five percent of surveyed farmers expecting their own farm business performance to worsen in the coming year, Ms Gourley said this equalled the lowest level of individual business pessimism that has been recorded in the history of the survey.

“This record low level of pessimism about their own business outlook is a reflection of the sustained strong performance of commodity prices across almost all sectors and the relatively stable operational costs which continue to support on-farm profitability and strengthen the long-term viability of farming business across New Zealand,” she said.

Investment intentions

The survey showed New Zealand farmers’ investment intentions had rebounded this quarter after dropping in the previous two surveys, with 29 per cent now expecting to invest more in stock, plant and land in the coming 12 months (up from 26 per cent) and only five per cent planning to invest less (down from eight per cent).

Horticulturalists had the strongest investment intentions of all farmers, with dairy farmers holding the weakest.

Ms Gourley said the strong investment appetite among horticulturalists extended a remarkable run of net positive readings on this measure for the sector.

“Horticulturalists investment intentions have now been in positive territory for every quarterly survey over the past five years, and we have to go back to the September 2012 quarterly survey to find the last time there were more horticulturalists looking to decrease farm investment than those looking to increase,” she said.

Conducted since 2003, the Rabobank Rural Confidence Survey is administered by independent research agency TNS, interviewing a panel of approximately 450 farmers each quarter.

Rabobank New Zealand is a part of the global Rabobank Group, the world’s leading specialist in food and agribusiness banking. Rabobank has nearly 120 years’ experience providing customised banking and finance solutions to businesses involved in all aspects of food and agribusiness. Rabobank is structured as a cooperative and operates in 40 countries, servicing the needs of about 8.6 million clients worldwide through a network of close to 1000 offices and branches. Rabobank New Zealand is one of the country's leading agricultural lenders and a significant provider of business and corporate banking and financial services to the New Zealand food and agribusiness sector. The bank has 33 offices throughout New Zealand.

Media contacts:

David Johnston
Marketing & Media Relations Manager
Rabobank New Zealand
Phone: 04 819 2711 or 027 477 8153

Denise Shaw
Head of Media Relations 
Rabobank Australia & New Zealand 
Phone: +612 8115 2744 or +61 2 439 603 525