New campaign highlights Rabobank support for NZ agriculture
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New campaign highlights Rabobank support for New Zealand agricultural sector

Food and agribusiness banking specialist Rabobank has launched a new television advertising campaign highlighting how online deposits with the bank are exclusively used to fund New Zealand’s food and agricultural producers.

The campaign also supports Rabobank’s growth strategy in the rural banking market, as it seeks to sustainably build its business in a sector critical to New Zealand’s wider economic success.

The new campaign – which kicked off last night– consists of two television commercials featuring footage of two of the bank’s agribusiness clients – Spring Farms, a sheep and beef farm near Taihape (featuring Spring Farms director Mark Chrystall), and Warkworth-based capsicum grower Southern Paprika (featuring SPL Glasshouse Manager Liam Griffin).

The advertisements will continue to run on a number of television networks out until the end of the year. Additional television commercials are planned for 2020, with these set to feature Rabobank agribusiness clients from the dairy and horticulture sectors.

Rabobank New Zealand CEO Todd Charteris said one of the key aims of the new campaign was to further strengthen the connection between savings deposited with Rabobank and support for the bank’s agribusiness clients.

“Earlier in the year we brought the bank’s savings division under the Rabobank brand, changing its name from RaboDirect to Rabobank Online Savings. And one of the key factors in this move was research we undertook with deposit customers, which found they placed considerable value on the fact their savings were supporting New Zealand farmers and food producers.” he said.

“These new ads further reinforce this connection between our saving and lending clients, bringing this relationship to life by linking depositors’ investments with some of the specific businesses their money is funding.”

Mr Charteris said the new campaign was an important part of the bank’s broader strategy to grow its rural lending portfolio.

“Our ambition is to further grow our lending to New Zealand’s food and agribusiness sector by supporting our clients and seeking out new opportunities for sustainable business growth,” he said.

“Expanding our funding base is a critical part of this strategy and we hope to see this campaign attract new savings customers who are enticed by the idea of supporting rural New Zealand and being part of something truly productive.”

Mr Charteris said the campaign also featured a new tagline for the bank - Growing a Better New Zealand Together which would be used across all of the bank’s future advertising and collateral.

“The new tagline reflects the vital role agriculture plays in the New Zealand economy and our intention to collaborate with our clients and the wider sector to ensure the industry grows and succeeds in a sustainable way,” he said.

“The new tagline also directly connects the bank’s local operations with Rabobank’s global mission of Growing a Better World Together.”

  

Rabobank New Zealand is a part of the global Rabobank Group, the world’s leading specialist in food and agribusiness banking. Rabobank has nearly 120 years’ experience providing customised banking and finance solutions to businesses involved in all aspects of food and agribusiness. Rabobank is structured as a cooperative and operates in 40 countries, servicing the needs of about 8.6 million clients worldwide through a network of close to 1000 offices and branches. Rabobank New Zealand is one of the country's leading agricultural lenders and a significant provider of business and corporate banking and financial services to the New Zealand food and agribusiness sector. The bank has 32 branches throughout New Zealand.

 

Media contacts:

David Johnston
Marketing & Media Relations Manager
Rabobank New Zealand
Phone: 04 819 2711 or 027 477 8153
Email: david.johnston@rabobank.com


Denise Shaw
Head of Media Relations 
Rabobank Australia & New Zealand 
Phone: +612 8115 2744 or +61 2 439 603 525 
Email: denise.shaw@rabobank.com