Succession 2050 – The five Mega-Trends Reshaping Global Food Production with Justin Van Der Sluis
In the second episode of RaboTalk Growing our Future’s new Succession 2050 series, host Blake Holgate speaks with Justin Van der Sluis, Global Head of RaboResearch Food & Agribusiness, to explore his contribution to Rabobank’s Succession 2050 Gearing up for New Zealand’s food and agri future white paper. Drawing on insights from Rabobank's global network of analysts, Justin outlines how international structural shifts directly affect export-dependent nations like New Zealand.
Justin’s discussion focuses on the five challenges set to reshape global food and agriculture, from changing consumer demand and trade fragmentation to sustainability pressures and market volatility. The key takeaway: future success won't come from producing more, but from delivering trusted, high-value products that meet evolving consumer needs. A must-listen for farmers and growers looking to build resilient, future-focused businesses.