How farmers can shift from price-takers to premium value creators with Dr Victoria Hatton
In this episode of RaboTalk Growing our Future episode, host Katie Rodwell talks with Dr Victoria Hatton, CEO of FoodHQ, about why New Zealand’s food and fibre sector is still running on a 100-year-old “commodity operating system” despite our premium reputation, driving export growth through volume rather than value and leaving farmers exposed to competitors who can simply produce it cheaper.
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