Moving the Middle: How to enable widespread voluntary change on-farm with Suzie Greenhalgh.
In this episode of RaboTalk Growing our Future episode, host Blake Holgate speaks with Suzie Greenhalgh, Project Lead for the Moving the Middle programme, a research project aimed at giving farmers the confidence to voluntarily improve their environmental performance on farms. Suzie discusses the findings from this multi-partner research project, which launched in 2020, to understand how to support the large group of farmers in the middle, who sit between the early adopters and those resistant to change.
By analysing the complex network of pressures surrounding farmers, Suzie explains how industry bodies and policy makers can adjust their approach to support farmers and growers who want to make positive change but often feel constrained by competing pressures. Suzie challenges farmers to identify one positive environmental action they would not regret doing even if compliance rules changed tomorrow.
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